People hesitate
Outdated design, broken pages, or missing information can make a strong business feel less credible than it is.
Open for new projects • Web design for small businesses
Your business shouldn’t look small online.
I design and build modern websites for local businesses and independent brands that want to look more professional, earn trust faster, and make it easier for customers to take action.
Designed personally by Yael
Direct communication
Built for mobile first
STUDIOServices Work Book
LOCAL • TRUSTED • MODERN
Make the first impression count.
Clear services. Easy booking. A brand customers remember.
01Clear offer
02Easy action
03Mobile ready
01 Stronger first impression
02 Less friction
The quiet problem
A weak website can cost trust before anyone ever calls.
Great work in real life deserves an online presence that carries the same weight.
Customers get stuck
If calling, booking, asking for a quote, or understanding services takes too much effort, people move on.
Your work gets undersold
Your website should match the quality of the service people actually receive—not make the business look smaller.
The difference
Same business. Completely different first impression.
A redesign is not about adding decoration. It is about making the next step obvious, making the offer easier to understand, and making the business feel intentional.
Talk about a redesignBefore
Business Name HOME | ABOUT | CONTACT
WELCOME TO OUR WEBSITE
Many services available. Please call for more information about pricing, appointments, and availability.
After
NORTHLINEServices Reviews Contact
LOCAL SERVICE • AVAILABLE THIS WEEK
Reliable work. Clear answers.
Know what I do, where I work, and how to get a quote in seconds.
Selected work
Thinking beyond the screenshot.
Until client case studies replace them, these concepts show how I approach different business problems without pretending they are paid client results.
Concept project • Beauty
Luna Beauty Studio
- Problem
- Too much booking information lives inside DMs.
- Change
- Clear service choices, inspiration-friendly booking, and a stronger visual identity.
- Goal
- Make the business easier to trust and appointments easier to request.
Concept project • Home service
Northline Plumbing
- Problem
- Visitors need reassurance and a fast way to request help.
- Change
- Local-service messaging, visible trust cues, and a quote-first mobile flow.
- Goal
- Turn urgency into a clear next step without overwhelming the visitor.
Concept project • Hospitality
Common Ground Coffee
- Problem
- A generic site does not communicate the atmosphere that makes the shop worth visiting.
- Change
- Brand-forward mobile design with menu, hours, location, and personality upfront.
- Goal
- Help a new visitor understand the place before stepping through the door.
What I can fix
Services built around the problem, not the jargon.
New Website
For a business starting from social media, a basic page, or no real site at all.
- Custom visual direction
- Mobile-first build
- Clear services and calls to action
Website Upgrade
For an existing site that feels dated, confusing, slow, or disconnected from the business today.
- Design refresh
- Content hierarchy cleanup
- Conversion-focused structure
Better Customer Flow
For businesses losing time to repeated questions or awkward customer handoffs.
- Quote and inquiry forms
- Booking flow improvements
- Useful lightweight automations
Built into the project
Every website includes the fundamentals a business should not have to ask for.
No mystery add-ons for basic quality. The exact pages and integrations depend on the project, but the foundation stays professional.
Responsive design
Layouts are designed for desktop, tablet, and phone instead of being squeezed down after the fact.
Contact or booking setup
The site gives customers an obvious next step, connected to the right inquiry or booking flow before launch.
Basic on-page SEO
Clear page titles, descriptions, semantic structure, and crawl-friendly fundamentals are part of the build.
Performance checks
Images, layout, and front-end behavior are checked so the finished site feels fast and stable.
Quality assurance
Core navigation, forms, mobile layouts, keyboard access, and common screen sizes are reviewed before launch.
Launch support
I help get the finished site live and make sure the handoff is clear instead of ending at a design file.
01:01
Why work with me
You talk directly to the person building the site.
No layers of account managers. No mystery handoff. I learn what the business needs, make the design decisions, build the site, and keep communication simple.
DirectPersonalResponsiveModern
Working together
A professional project should feel clear before the first pixel is designed.
I keep the working relationship simple: know what is being built, know where feedback fits, and know what happens when the site is ready.
You communicate with me, the person designing and building the work.
The pages, features, responsibilities, and project price are agreed before the build moves forward.
Feedback happens at defined points so changes stay organized instead of becoming an endless message thread.
Launch details and ongoing responsibilities are made clear so you know what you own and what happens next.
Professional standards
Good work is easier when the rules are clear.
I keep the project structured before the build gets complicated. The goal is simple: fewer surprises, cleaner decisions, and a handoff both sides understand.
Scope in writing
Pages, features, content responsibilities, revision rounds, and launch requirements are documented before substantial work begins.
Price before the build
The project price and payment schedule are agreed in the project-specific scope so the commercial side is clear before the build moves forward.
Pre-launch checklist
Core links, forms, responsive layouts, metadata, keyboard access, and common screen sizes get a final review before launch.
Clear handoff
Access, third-party services, ongoing responsibilities, and ownership terms are documented so the project does not end in ambiguity.
Delivery process
A clear path from first conversation to launch.
The exact timeline depends on scope and how quickly content and feedback arrive, but the project moves through the same professional checkpoints.
- 01
Project Review
I learn the business, audience, current site, goals, required features, and what needs to change before recommending a direction.
- 02
Direction
I define the page structure, messaging priorities, customer path, and visual direction so the build starts with a reason behind it.
- 03
Design & Build
I turn the approved direction into the actual responsive website, including the details customers interact with.
- 04
Review
You review the work at an agreed checkpoint and I handle the included revision rounds in an organized pass.
- 05
Launch
I run final checks across devices and core interactions, then help connect the finished site to its live domain and services.
- 06
Support
I make the handoff clear and, when a project needs ongoing help, define that support separately instead of leaving expectations vague.
About
I care about the business behind the screen.
I’m Yael. I build websites for businesses that deserve a better online presence. I like design, technology, and finding smarter ways to work, but every project still comes down to understanding the business and building something that fits it.
I use modern software and AI-assisted tools where they genuinely improve research or workflow. Strategy, creative direction, communication, and final quality stay under my direction.
Before you ask
Questions a project should answer early.
If your situation is unusual, the project form is the better place to explain it.
How much does a website cost?
It depends on the number of pages, content, integrations, and how custom the project needs to be. I review the scope first, then give you a clear project price before work begins.
How long does a website take?
Timing depends on scope and how quickly content and feedback are available. I would rather give you a realistic timeline for the actual project than advertise a one-size-fits-all turnaround.
Do you only work with local businesses?
Local and service businesses are a main focus, but I can work remotely with independent brands and other businesses when the project is a good fit.
Do you use AI to build websites?
I use modern tools, including AI-assisted tools, when they improve research, iteration, or workflow. I remain responsible for the strategy, design direction, implementation decisions, communication, and final quality.
Can you redesign my existing site?
Yes. I can review what is worth keeping, what is getting in the way, and whether the best move is a focused upgrade or a more complete rebuild.
What happens after launch?
The project handoff explains what is live, what services the site depends on, and what ongoing responsibilities exist. If you need continued support, that can be defined separately. Read the project guide →
Low-pressure first step
Not sure what your website actually needs?
Send me the site. I’ll look at the first impression, mobile experience, clarity, and customer path so the conversation starts with something useful.
- First-impression review
- Mobile usability check
- Clear next opportunities
Start a project
Your business deserves a website you’re proud to send people to.
Tell me what you are working with. I’ll use the details to understand the project before the first real conversation.
workbyyael@gmail.com
Project fit
A good fit usually looks like this
- A small business, service business, or independent brand
- A new site, redesign, or focused landing page with a clear business purpose
- A client who wants direct collaboration and can provide timely content or feedback
- A project where clarity, trust, and customer action matter more than unnecessary complexity
Not sure where yours fits? Send the brief anyway and I’ll tell you what I think the right next step is.